Masumien (真清園・ますみえん).

Masumien was founded in 1961 by the grandfather of the present owner and has its shop at 1-2-22 Honmachi, six minutes on foot from JR Owari-Ichinomiya station and three from Masumida Shrine, beside the Honmachi shopping street. In March 2024 the family rebuilt it around a Japanese tea stand: matcha lattes whisked in front of the customer, tea brewed one cup at a time in a kyusu, seasonal drinks and genmai dango made with Aichi rice, all to take away, with twelve seats for those who stay. It opens 10:00 to 17:00, last orders at 16:00, and closes on Sundays and Mondays.

The leaf behind the counter is labelled by origin and cultivar rather than by grade alone: a Yabukita from Morimachi in Shizuoka, an Asatsuyu from Kirishima and a Yutakamidori from Chiran in Kagoshima, a Kakegawa deep-steamed tea cut with kabusecha, and the house blend Hanaemi, deep-steamed Shizuoka and Kagoshima leaf the shop presents as its popular tea. The hojichas come in two roasts, a light one from first-flush Kochi leaf done in an old drum roaster and a sand-roasted old-style one; the genmaicha pairs Shizuoka kabusecha with domestic mochi rice, and a Kakegawa Benifuuki black tea rounds out the shelf.

Matcha is the other pillar, and it comes from Nishio, the matcha town in the south of the same prefecture, ground on stone mills: Masumi no Mukashi, hand-picked first flush for usucha and koicha practice, in 20 g, 40 g and 100 g; Hibi no Shiro for everyday usucha; and a 100 g baking grade. The rest of the floor is utensils, from Tokoname kyusu by a named potter and Mino-ware cups with the shop's logo to whisks, scoops, natsume, fukusa, bowls and water jars. The staff includes one certified Japanese tea instructor, and the shop ships nationwide for a flat fee.