mirume is the Nagoya face of Shinryokusabo, an Ise-tea house whose teas are designed by two tea masters, Hiroshi Matsumoto, winner of the 2006 Emperor's Cup, and Soma Matsumoto, who also runs the company T-BOX founded in September 2020. The shop sits in an old townhouse lane at 1-36-57 Nagono, in the Shikemichi and Endoji district ten minutes on foot from Kokusai Center or Marunouchi stations, and opens every day, 11:00 to 19:00 on weekdays and from 9:00 at weekends and holidays. Its motto is to make the real thing more casual.
The ground floor is the shop and the tasting counter: the house says tea cannot be understood without drinking it, so as a rule every tea on the shelves can be tried, and three certified Japanese tea instructors are on hand to explain cultivar, steaming and brewing temperature. Upstairs is the café, where a kyusu of leaf good for three infusions comes with instructions and a small genmaicha to finish, a single cup is brewed to strength with a strainer on the side, and the sweets are tea yokan, daifuku, a matcha or hojicha cheesecake and house pickles.
The range is compact and built around a few named leaves: Kaorikomachi, the house blend of light-steamed, deep-steamed and shaded leaf, Shinryoku, a deep-steamed sencha, Senju, a kabusecha, a plain everyday fukamushi sencha, a pan-fired kamairicha, a sand-roasted stem hojicha the shop sells as caffeine-free, a wakocha, and two matchas named Hare and Ke, for special and ordinary days. Twenty tea bags follow, among them five hojicha roasts, cold-brew green, black and semi-oxidised teas and three genmai blends. Online orders go out nationwide, and a tea-field owner scheme ties customers to the growers.