Tea shops · Singapore, Singapore
A third-floor Chinatown atelier with a numbered catalogue, open only in the afternoons, selling Chinese, estate and Japanese leaf in 18–50 g packets.
Illustrative image
The house
ETTE Tea Company works out of a third-floor unit at 333 Kreta Ayer Road, on a quiet stretch of Chinatown away from the busier lanes. The company was established in 2014 by Victor Koh, who calls himself a first-generation tea maker because he does not come from a family of tea merchants; the first product was a pandan chiffon blend made in a home kitchen. The name plays on the suffix –ette, the one that makes things smaller.
The catalogue is numbered rather than grouped by shelf, and the numbers do part of the sorting: the N.80s and N.90s hold the Chinese classics — Keemun Panda, Long Jing, Tie Guan Yin, Da Hong Pao, Bai Mudan, Lapsang Souchong — the N.200s the tisanes, the N.300s the estate blacks from Assam, Darjeeling and Ceylon, and the N.400s the Japanese leaf. Packets run from 18 g to 50 g. The Kenilworth OP Ceylon is the cheapest thing on the list and the Uji gyokuro the dearest.
The hours are short and specific: afternoons from 2.30pm Monday to Wednesday and on Friday, one o'clock to half past five on Saturday, closed Thursday, Sunday and public holidays. The online shop carries the same catalogue and ships. Away from the counter the company blends to order for cafés and restaurants in Singapore, Brunei and the Maldives, runs tea workshops, and sells personalised caddies, gift boxes and subscriptions from the same site.
Singapore · Singapore
333 Kreta Ayer Road #03-25, Singapore 080333
A third-floor unit on Kreta Ayer Road, in Chinatown.
Published hours: Mon–Wed & Fri 14:30–20:00 · Sat 13:00–17:30 · Closed Thu, Sun and public holidays
Directions to this location →Check with the house before visiting. Published hours may include appointments, seasonal schedules or temporary closures; live status, where available, applies only to the named location and does not account for exceptional closures.
The FindMeTea edit
01 · Oolong tea
A Wuyi rock oolong in an 18 g packet, the smallest format on this list — which is the sensible way to meet a heavily roasted oolong for the first time.
from S$ 13· 18 g
Explore this tea →02 · White tea
A bud-only white listed from Yunnan and sold in the same 18 g packet — enough leaf to find out whether a tea made of nothing but buds is for you.
from S$ 14· 18 g
Explore this tea →03 · Black tea
The cheapest tea on the list, and a plain orange pekoe Ceylon rather than a blend — the entry point to a catalogue that runs a long way above it.
from S$ 9· 25 g
Explore this tea →The one worth the trip
N.401 is the most expensive tea on the list and its only gyokuro: 25 g of shaded Uji leaf, filed in the N.400 block beside the hojicha and the matcha powder. If you are climbing three floors in Chinatown for a single packet, this is the one the numbering system was built to end on.
from S$ 26· 25 g
Explore this tea →Prices
Prices are indicative. Each price keeps its currency and pack size; this selection does not necessarily cover the house's complete range.
20 prices
Indicative prices, with each product’s pack size. Prices may change; check with the shop. Price verification dates: 2026-10-11.
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Images are cropped to fit the layout. The generic cover, when used, is illustrative and does not show this shop.
